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Hold music and music rights: how it really works

Music on hold sounds professional, but few people know how the rights work. Piping through the radio or a streaming playlist can land you an unexpected bill. Here is what is going on and how to arrange it safely.

Updated 25 August 2026

Why regular music on your phone line is not automatically allowed

Playing music to your callers counts as business use of music. Two kinds of rights apply: the composer's copyright (collected in the Netherlands by Buma/Stemra) and the neighbouring rights of the performing artist and producer (collected by Sena). For regular music you take out a licence; Buma/Stemra and Sena arrange this jointly via mijnlicentie.nl. For music on hold, Sena applies a tariff based on the number of phone lines.

What are Buma and Sena?

Buma/Stemra is the Dutch organisation that collects payment for composers and lyricists when their music is used: Buma for playing it, Stemra for recording it. In practice they operate as one organisation. Sena does the same for performing artists and record producers, the so-called neighbouring rights. Play regular music in a business setting and you deal with both: a single track carries both kinds of rights at once.

What about streaming services?

A consumer streaming subscription is for personal use. The terms of those services do not permit business use, such as playing music to customers or callers. That is separate from the licensing question: they are two distinct problems and you would need to solve both.

"Royalty-free" does not automatically mean free of collecting societies

Many vendors sell "royalty-free" music. Be aware that this term usually only covers the purchase licence. If the composer is affiliated with a collecting society (at home or abroad), Buma/Stemra can still collect, whatever the vendor promises. Since 2024, Sena also no longer accepts indemnities from music suppliers: the burden of proof lies with you as the user. So always ask a vendor who composed the music and whether they are affiliated anywhere.

There is also debate

For completeness: a 2012 ruling by the European Court of Justice, about radio music in a dentist's waiting room, is sometimes read to mean that music for a small audience without profit motive requires no fee. Whether that extends to hold music is not clear-cut; in practice the collecting societies simply apply their tariffs. If you would rather avoid a debate with a collection agency, choose music where the question does not even arise.

How Meldstem solves this

We make our hold music ourselves, on our own computer, using freely available software. There is therefore no composer, performer or producer affiliated with a collecting society who could make a claim. Every download includes a statement describing how the music was made. To the best of our knowledge no collecting society fee applies. Nobody can give you an absolute indemnity, so neither do we, but you will be holding a substantiation. If you upload your own music, we make no statement about it: those rights remain yours.

Frequently asked questions

Can I use the radio as hold music?

Piping the radio through to your callers is business use of regular repertoire. Expect to need a licence in that case. If you would rather not, choose music that demonstrably falls outside the collecting societies.

What does a hold-music licence cost?

That depends on your situation; for hold music, Sena looks at the number of phone lines. You can calculate the current tariff for your business at mijnlicentie.nl.

Is Meldstem's hold music really free of fees?

To the best of our knowledge, yes: we make the music ourselves, so there is no composer or producer affiliated anywhere. Every download includes a statement describing how the music was made.

Can I supply my own music?

Our hold-music product works with our own vetted tracks. If you use your own music under a message elsewhere, clearing the rights for it is your own responsibility.

Hold music with its rights properly documented

Your message voiced over calm music, delivered with a rights statement per track. €29 including VAT, with a free preview first.

See the hold music